Meet the Rojas Family Our experience and our vision

Luis Rojas

Luis began teaching classes in Minnesota in 2004 and founded Rojas Spanish in 2007. He is the Program Director and teaches all class levels, individual tutoring, workshops and leads our children’s program.

His career began in Lima, Peru when he graduated as a Clinical Psychologist from Universidad Nacional Federico Villarreal. However, as is typical of a Latin Americans, he has worked and trained in multiple capacities, including; Air Traffic Controller, Pilot and Spanish Professor.

While still at the university, Luis began teaching Spanish to American Expat Missionaries. It did not take long for Luis to find a passion and talent for teaching Spanish. With his guidance and unique teaching approach, his students were able to pick up the language very quickly. The success and excitement of his student led him to decide to take on teaching full-time. Luis’s success as a Spanish teacher extends beyond Rojas Spanish. He has worked with executive companies all over the world, assisting in the growth of these organization’s employees and customer reach.

To date, Luis has more than 35 years of experience teaching Spanish. He uses his academic and clinical experience as a Psychologist to tailor his teaching style to meet the needs of each individual student. Furthermore, he has been able to train other tutors in this same approach. We refer to this approach as “The Rojas Way”.

“The Rojas Way” has become a respected and recognized method of teaching Spanish. With this approach, you learn Spanish in the same way you learned your native language. You learn to understand grammar and expression as sound, as music. This is the pillar of the Rojas Way. We see language as natural, and not academic. We do not use flashcards or grammar worksheets. Luis teaches you to feel the language and integrate it into your life, allowing you to fully express yourself.

Joan Rojas

Joan is a Licensed Clinical Psychologist in the State of Minnesota. She has been practicing in the field for more than 35 years. She attempted to learn Spanish in an immersion school in Mexico and from a native Spanish speaking instructor teaching here in the US. Both experiences were a bust – she came away from these experiences frustrated and not speaking. She began studying with Luis and knew within her first class she would have success. In less than one year Joan was using her Spanish with clients and collogues. She has met the CEU requirements to keep her psychology license current by studying and doing practicum work in Spain and Argentina, and for the last 5 years has worked exclusively with clients who are monolingual Spanish speakers at La Familia Guidance Center in St. Paul. Joan works alongside Luis and offers the all important ‘student perspective’ so the balance between what is taught and what is learned is always optimized.


Amanda is the Program Manager at Rojas Spanish. In this role Amanda manages class schedules, registrations, customer service, and program logistics.

In 2014 Amanda met Luis as a new Rojas student. Soon after, she began to assist with marketing and the management of social media sites. It did not take long for Amanda to see ” The Rojas Way” was something truly special and she wanted to be more involved. Over the years Amanda has spent time learning about the program and the vision Luis has for developing a unique and personalized language learning program. In July of 2019 she began working as Program Manager and now plays a role in assisting students in breaking down the barriers of language learning and reaching their full potential.

In addition to English and speaks advanced Spanish, working towards fluency as a Rojas student.


Camila is one of our new tutors and teaches levels A1, A2 and individual tutoring.

She was born in Lanús, Argentina (a city within Buenos Aires) where she still lives today. When she is not a tutor with Rojas Spanish, Camila is a Social Anthropologist at the Universidad de Buenos Aires where she teaches and researches in thematics about gender, body and popular arts. Also she is an aerial circus artist and she loves teaching children and performing in the street.

Camila’s advice for Spanish language students – “I would recommend to be interested not only in the language but also in the diversity of the Latin American culture, incorporating a language means understanding a different point of view and cosmovision.”

In addition to Spanish, Camila is fluent in English and knows a little French.


Elizabett was born in Peru, and now lives in the Netherlands. She teaches levels A2 and B1.

While living in Texas, Kelly met her husband, who is from the Netherlands. They love to travel together and learn about other cultures – including their own. They have a son who they have raised to be bilingual, he speaks Dutch and Spanish. Elizabett studied Systems Engineering and now enjoys teaching Spanish and piano. Elizabett loves music, including playing the piano herself, reading and spending time with her husband and son.

Elizabett’s advice for Spanish language students – “I recommend listening to Spanish music with good lyrics, listening to children’s stories in Spanish, podcasts, news, and the best thing is to travel to Spanish speaking countries, and practice with the local people.”

In addition to Spanish, Elizabett is fluent in English and Dutch.


Fernanda is one of our local tutors, currently living in Woodbury, MN. She teaches levels A2, B1, and assists Luis with our children’s lessons.

Born in Santa Fe, California and raised in northern Argentina, Fernanda moved to Los Angeles in her early 20s and then to Minnesota. In addition to teaching with Rojas Spanish, Fernanda is an executive assistant for a local business brokerage and consulting firm. In her free time, she loves to travel and do outdoorsy stuff. Go on walks with my dogs, watch movies and do anything related to soccer.” Fernanda loves the Spanish language and sees it as a vehicle to connect many cultures, “It’s a fascinating and popular language.”

Fernanda’s advice for Spanish language students – “The best way to improve your Spanish is by practicing INMERSION.  Expose yourself to the Spanish culture and consume its content, interact with native speaker and most importantly enjoy it.”

In addition to Spanish, Fernanda is fluent in English and speaks a bit of Portuguese and Tagalog.


Kelly is a Peruvian translator and interpreter living in Lima. She teaches Starter level, Phonetics workshops and individual tutoring.

Language is a passion of Kelly’s and loves teaching, “I enjoy [teaching] greatly, not only because I have the opportunity to share what I know but I also have the opportunity to continue learning.” Kelly feels the Spanish language is a representation of herself as it is a very expressive language. She enjoys the variety and many nuances that Spanish offers. When Kelly is not busy with work, she loves to spend time with her family and friends, singing karaoke or playing board games.

Kelly’s advice for Spanish language students – “Don’t be afraid of talking, we have the language skill, now we only need to connect with the Spanish.”

In addition to Spanish, Kelly speaks fluent English, French and Italian.


Paula is one of our most senior tutors and teaches levels A2, B2 and individual tutoring.

She was born and raised in Lanús, Argentina (a city within Buenos Aires) – where she still lives today. When she is not a tutor with Rojas Spanish, Paula is a physics student at the Universidad de Buenos Aires and teaches math on an online platform. While all this work does keep  her very busy, she still finds time to spend with her niece, watching YouTube videos and dancing! When asked what her favorite thing about the Spanish language was, Paula said “I love how expressive Spanish allows you to be and the rhythm it has to it. It’s such a rich language that I rediscover it in every class!”

Paula’s advice for Spanish language students – “I would recommend to make spanish a part of your life in any way you can: listen to music in spanish, watch movies and series in spanish, read books in spanish, anything you can do to be closer to our language and culture will be useful. That’s how I really learned english, there’s just some things you can’t get from text book!”

In addition to Spanish, Paula is fluent in English and knows a little French.

©2020 Rojas Spanish Language and La Casa Rojas a premium products from Rojas Spanish Language Inc.


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